For Jo&Joe Hossegor, we targeted the only people who hit the beach in any weather: surfers.
Our solution: The Wave Hour. The higher the wave, the lower the price.
Partnering with Windguru, we linked live wave data to every room and bar rate turning surf conditions into instant discounts.
Credits
CLIENT : BETC
AGENCY : BETC
COPYWRITER : Souleman Diallo
ART DIRECTOR : Charles-Antoine de Sousa
CREATIVE DIRECTORS : Margot Helfter
CLIENT : BETC
AGENCY : BETC
COPYWRITER : Souleman Diallo
ART DIRECTOR : Charles-Antoine de Sousa
CREATIVE DIRECTORS : Margot Helfter