THE UPCYCLED MARCH

After anti-LGBTQ+ protests, ATQ reclaimed the narrative by transforming hateful signs into powerful art.

Ten artists reimagined these signs to celebrate inclusion, and the artworks were auctioned to support trans,
non-binary, and questioning individuals.

#LaManifRecyclée made noise, proving that even hate can be repurposed for good.

Credits

AGENCY: Cossette
PRODUCTION & POST-PRODUCTION COMPANY: Septième
CLIENT: Aide aux Trans du Québec (ATQ)

COPYWRITING: Souléman Diallo
ART DIRECTION: Fany Thourain, Jessica Fecteau, David Théroux
PRODUCT TEAM: Marc Angelini, Eloïse Duclos
EDI COMMITTEE: Andréanne Marchand Godbout, Jean-François Tremblay, Jean Hugo Filion, Amina Diallo-Lebreton, Lynne Koizan

AGENCY PRODUCTION: Eva Martinez, Lylie Korzer, Olympe Ramonatxo
PRINT & DIGITAL PRODUCTION: Natalie Gadoua, Elisabeth Matte
CLIENT EXPERIENCE & SPECIAL PROJECTS: Olympe Ramonatxo

PHOTO DIRECTION: Evangelos Desborough, Nicolas Gouin, Adrian Villagomez, Kate Hautakoski
EDITING: Jérémie T. Fournier, Delphine Legault
MOTION DESIGN: Loïc Dubeau, Isaac Baulne
POST-PRODUCTION: Ophélie Colpaert

SOUND MIX: Benjamin Caputo-Desrochers
EXHIBITION PARTNERS: Galerie Hugues Charbonneau, Mariah O’Bien
ARTISTS: Alice Demée, Charlie Bourdeau, Garçon Bonbon, Isadora Ayesha, Karma Petri, La Charbonne, Maïa Fadd, Oh Mon Doux, StudioBabyCupid, TÉO