By connecting them to what they already love: video games.
We handed over Twitch streams from popular gamers to real-world pros—like a carpenter, a cybersecurity expert,
and an engineer creating the first career guidance courses on Twitch.
Through 3 livestreams, we showed how their favorite games connect to real jobs, proving their passions can shape their future.
CREDITS
CLIENT: Ministère de l’Emploi et de la Solidarité sociale / Government of Quebec
AGENCY: Cossette
CREATIVE DIRECTION: Richard Rochette-Villeneuve
COPYWRITING: Souléman Diallo
ART DIRECTION: Jean-François Thériault
STRATEGY: Marie Vaillancourt, Valentin Roux-Dufort
PRODUCT MANAGEMENT: Nicole Laplante
AGENCY PRODUCTION: Septième
DIGITAL PRODUCTION: Chloé Juillard
POST-PRODUCTION: Omar Perez, Eva Mendez
EDITING & SOUND DESIGN: Arnaud Mariat
PUBLIC RELATIONS AGENCY: Citoyen
PR & INFLUENCER MARKETING: Fanny Laurin, Annie Robitaille, Raphaël Boies, Jamie Litalien
CLIENT: Ministère de l’Emploi et de la Solidarité sociale / Government of Quebec
AGENCY: Cossette
CREATIVE DIRECTION: Richard Rochette-Villeneuve
COPYWRITING: Souléman Diallo
ART DIRECTION: Jean-François Thériault
STRATEGY: Marie Vaillancourt, Valentin Roux-Dufort
PRODUCT MANAGEMENT: Nicole Laplante
AGENCY PRODUCTION: Septième
DIGITAL PRODUCTION: Chloé Juillard
POST-PRODUCTION: Omar Perez, Eva Mendez
EDITING & SOUND DESIGN: Arnaud Mariat
PUBLIC RELATIONS AGENCY: Citoyen
PR & INFLUENCER MARKETING: Fanny Laurin, Annie Robitaille, Raphaël Boies, Jamie Litalien