So we went where no one expected travel content : Spotify.
The Musical Travel Guide campaign leveraged the power of audio storytelling to engage listeners through Spotify playlists.
We created an immersive experience where the artists shared their personal connections to European cities, blending music
with narrative to transport listeners beyond traditional travel content.
Credits
CREATIVE AGENCY: Cossette
SOUND STUDIO: Cult Nation
CLIENT: Air Canada
CREATIVE DIRECTOR: Anik Ouellet
CREATIVE TEAM: Souléman Diallo, Mehdi Sedira, Anne-Marie Clermont, Raphaël Côté
STRATEGY: Hugo Fournier, Rémi Charpentier, Octavie Albert
PRODUCT TEAM: Axelle Nau, Claire Jouin
PRODUCTION: Stéphanie Côté, Lylie Korzer
DIRECTOR: Eva Martinez
CREATIVE AGENCY: Cossette
SOUND STUDIO: Cult Nation
CLIENT: Air Canada
CREATIVE DIRECTOR: Anik Ouellet
CREATIVE TEAM: Souléman Diallo, Mehdi Sedira, Anne-Marie Clermont, Raphaël Côté
STRATEGY: Hugo Fournier, Rémi Charpentier, Octavie Albert
PRODUCT TEAM: Axelle Nau, Claire Jouin
PRODUCTION: Stéphanie Côté, Lylie Korzer
DIRECTOR: Eva Martinez