OPEN SESAME



When everyone uses the same tools to plan a trip, everyone starts getting the same recommendations.

What if Montréal could offer a guide built around you, in real time?

Introducing SÉSAME, an AI-powered city guide turning local knowledge and live context into a Montréal made just for you.

















Credits:


AGENCY: Cossette
CLIENT: Tourisme Montréal

CHIEF CREATIVE OFFICER, COSSETTE EAST: Anne-Claude Chénier
USER EXPERIENCE (UX): Louis Paquet
COPYWRITING : Souléman Diallo
ART DIRECTION:
Jonathan Pinard, Louis Paquet, Marlène Dulude
STRATEGY AND PERFORMANCE: Gabriel Tremblay, Louis-Philippe Mathieu
PRODUCT: Marie-Anne Lalonde, Alexandra Adénor, Els Pierard, Laure Hamonic
WEB DEVELOPMENT, AI AND TECHNOLOGIES: Mathieu Gauthier, Simon Barrette, Francis Yu, Christophe Lamarche

CLIENTS: Raphaëlle Daigneault, Elisabeth Gilbert, Lynn Habel


Selected work 

Personnal work 







Contact

soulemane.diallo@gmail.com
Linkedin


© Souléman Diallo – 2025