So to remind them, we spoke their language: code !
Introducing Eat the code : Promo codes hidden in code.
Credits
CLIENT: McDonald’s Canada
CREATIVE AGENCY: Cossette
CREATIVE DIRECTOR: Richard Rochette-Villeneuve
CREATIVE: Nadine El-Whidi, Souléman Diallo, Mehdi Sedira, Rosalie Lacroix, Clément Ginon, Zeina Samaha
VP, STRATEGY: Chris Bergeron
ACCOUNT SERVICES: Maria-Laura Laubenthal, Tess Wong, Natalie Azoulay
STRATEGY: Cleo Tellier, Antoine Cormier
SOCIAL ANALYST AND COMMUNITY MANAGERS: Farah Chaou, Hayley Green
SENIOR DIRECTOR, DIGITAL BUSINESS LEAD: Marie-Michèle Coulombe
DEVELOPERS: Jean-Louis Mainguy, Timothy Kotzerke, Cédric Marcelly, Louis-Émile Vromet
CLIENT: McDonald’s Canada
CREATIVE AGENCY: Cossette
CREATIVE DIRECTOR: Richard Rochette-Villeneuve
CREATIVE: Nadine El-Whidi, Souléman Diallo, Mehdi Sedira, Rosalie Lacroix, Clément Ginon, Zeina Samaha
VP, STRATEGY: Chris Bergeron
ACCOUNT SERVICES: Maria-Laura Laubenthal, Tess Wong, Natalie Azoulay
STRATEGY: Cleo Tellier, Antoine Cormier
SOCIAL ANALYST AND COMMUNITY MANAGERS: Farah Chaou, Hayley Green
SENIOR DIRECTOR, DIGITAL BUSINESS LEAD: Marie-Michèle Coulombe
DEVELOPERS: Jean-Louis Mainguy, Timothy Kotzerke, Cédric Marcelly, Louis-Émile Vromet