Simple.
You put the name of the big brains behind it on the door : DDB, BBH, Y&R, TBWA, BBDO…
But BETC isn't just 4 persons. It’s 1231 employees.
1231 employees that work hard every day to make the best work possible.
So we decided to change our name, too. How?
Simple.
By putting the name of the big brains behind it on the door.
All 1231 of them.
Credits
CLIENT : BETC
AGENCY : BETC
COPYWRITER : Souleman Diallo
ART DIRECTOR : Charles-Antoine de Sousa
CREATIVE DIRECTORS : Agnes Cavard, Ivan Beczkowski, Rémi Babinet
PRODUCT : Lara Jane Lelièvre
CLIENT : BETC
AGENCY : BETC
COPYWRITER : Souleman Diallo
ART DIRECTOR : Charles-Antoine de Sousa
CREATIVE DIRECTORS : Agnes Cavard, Ivan Beczkowski, Rémi Babinet
PRODUCT : Lara Jane Lelièvre